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Decline in output value the global touch panel industry fell into a price war quagmire

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decline in output value the global touch panel industry fell into a price war quagmire

release date: Source: Global five gold

core tip: smart size has maintained rapid growth in the past few years. After experiencing rapid growth in 2013, In 2014, the demand for smart protective glass will slow down rapidly, and the falling average sales price will make its overall output value face a decline. As another major application of protective glass, the tablet computer market is also facing a similar situation. Driven by the iPhone, protective glass has become popular in the field of electronic consumption. In 2013, the demand for protective glass in the world's major electronic consumption fields was 25million square meters, an annual growth of 37%. In 2014, the total demand for protective glass is expected to reach 29million square meters, an increase of 16%

in recent years, intelligence has grown rapidly. In 2013, the global smart market accounted for 55%, and the shipment volume exceeded that of functional machines for the first time. In 2014, the smart market is expected to account for 65%. As protective glass is more likely to be adopted intellectually, the demand for protective glass will also benefit. In addition, the smart size is also growing. Apple's upcoming iphone6 product will also reach 4.7 inches for the first time. Thanks to the increase in average size, the demand for protective glass area will also continue to grow

in terms of tablet computers, the total shipment of tablet computers reached 248 million in 2013, with an annual growth of 59%. Although the growth rate of tablet computer demand will slow down in 2014, the overall market will still maintain a growth trend. Since all tablet computers will be equipped with touch function and protective glass design, the demand for protective glass for tablet computers will also maintain a growth trend in 2014

although the demand for touch pen is lower than the industry expectation, in 2014, the shipment of touch pen is expected to increase to 26million units, an annual growth of 22%. In 2014, the required area of protective glass in the touch laptop market will also exceed 25million square meters

Apple has always regarded protective glass as one of the important factors in its appearance design. Therefore, in addition to being used as a protective glass for projecting capacitive touch modules, Apple has also adopted protective glass design on its macbookpro and IMAC series. Although the above products are not equipped with touch function, apple still uses protective glass to achieve better appearance design effect. Therefore, Apple has actually become an important driver of the demand for large and medium-sized protective glass under the 97 pilot demonstration projects selected under the situation that the demand for touch laptop is not as good as expected

although the demand for protective glass will continue to grow in 2014, due to the rapid increase in the supply of protective glass in 2013, the output value of protective glass in 2014 is facing a temporary decline. As the capital threshold of the touch industry is not as high as that of the LCD panel, the strong supply led to fierce competition in the touch industry in 2013, and this competition will intensify in 2014. The ASP of protective glass in 2014 will also be lowered again by the use history of only 100 years

smart size has maintained rapid growth in the past few years. After rapid growth in 2013, the demand for smart protective glass will slow down rapidly in 2014, and the falling average sales price will make its overall output value face a decline. As another major application of protective glass, the tablet computer market is also facing a similar situation. After several years of rapid growth, the growth rate of the overall tablet computer market will slow down in 2014, and the output value of protective glass used for tablet computers will also face challenges due to the declining average selling price

in addition, in the face of the declining smart price, protection glass manufacturers also bear the pressure of cost reduction. In addition to improving the yield through process improvement, protective glass manufacturers also take other measures to reduce costs, such as using cheap protective glass materials, including soda lime glass and plastic protective glass. However, although plastic protective glass has a good process yield, it has defects in the hardness of Turkey's per capita GDP soaring from $2500 to $10522, so it is mostly used as low-end products