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Looking forward to the transformation and upgrading of paper enterprises in 2013, it will usher in the spring again

looking at the economic operation of the pulp and paper industry in 2012, the signs of the transformation of growth stages are more obvious. In 2013, the global economy was still in a post crisis adjustment period, and the international environment was full of complexity and uncertainty; The domestic original competitive advantage and growth momentum are gradually weakening, while the new advantage has not yet formed, market confidence and expectations are unstable, and the economic operation of the paper industry is in the process of transformation and seeking a new balance

in 2012, China's economic development environment was relatively complex, and the global economic growth slowed down significantly. Under this background, the paper industry as a whole still maintained a growth trend and achieved a basic balance between production and sales, but the overall economic benefits of the industry declined significantly, and some paper enterprises faced greater difficulties in production and operation. In 2012, the total domestic paper pulp production was about 78.5 million tons, with a year-on-year increase of about 1.6%; The consumption of paper pulp was about 93.5 million tons, with a year-on-year increase of about 3.4%; The total production of paper and paperboard was about 103 million tons, with a year-on-year increase of about 3.7%; The apparent consumption of paper and paperboard was about 101 million tons, with a year-on-year increase of about 3.6%

looking forward to 2013, the international environment is full of complexity and uncertainty, and the domestic economy is in the process of seeking a new balance. However, with the gradual stabilization of the domestic economy and the growth of the economic aggregate, the domestic market demand for the total amount of paper is bound to increase, and the growth of demand provides development space for the paper industry, thus promoting the total production and consumption of domestic paper and paperboard to continue to grow, but the growth rate will gradually slow down

the overall operation of the paper industry in 2012 was basically stable, and the production and marketing were basically balanced according to the idea of independent innovation and breakthrough. However, due to the poor economic environment, the slowdown in demand growth, coupled with the rise in the price of production factors and other factors, the operating rate of enterprises is insufficient and the production costs rise. In addition, squeezed by the expansion of production capacity and the slowdown of market demand, the market price of most products fell, the profit space narrowed, the profit fell, and the number of enterprises with production and operation difficulties increased

affected by factors such as capacity expansion, increased production costs, market changes and intensifying competitive pressure, it will promote enterprises to accelerate transformation and upgrading, from relying on investment increment development in the past to developing in a quality-benefit direction of improving internal skills, improving production efficiency and product quality, and reducing production costs. At the same time, it will also speed up the elimination of backward equipment and the speed of mergers and acquisitions and resource integration. The rapid increase of production capacity, the intensification of market competition and the increasing pressure on production costs will urge enterprises to accelerate the application of new technologies, increase the safety of products in the process of use, especially the technology of energy conservation and emission reduction, so as to reduce production costs, and also increase the development of new products to cope with market changes and enhance competitiveness

with the growth of China's total paper production, the improvement of product quality and the increase of varieties, most of the product production has basically been able to meet the size stability and domestic market demand, so that the import volume of paper and paperboard products is decreasing year by year, while the total export volume is also increasing year by year, especially the coated and uncoated printing paper with large capacity increase in China in recent years

due to the global economic downturn and the rise of trade protectionism, some countries are very concerned about the growth of China's paper exports, and have taken restrictive measures to restrict the export of China's paper products. At present, the United States, the European Union, Argentina, Thailand, Pakistan and other countries have filed single or double reverse investigations on the export of coated paper or uncoated paper in China, and some have made rulings. According to the information received so far, two other countries are also preparing to propose double anti investigation. This has set up obstacles for China's paper and paperboard products to enter the international market, and will have an impact on the export of paper-making enterprises for a period of time in the future. This problem should be paid attention to by enterprises

the global economy is in a downturn, and the pulp and paper market is also difficult to survive. According to the information available, the production and demand of paper in developed countries have declined to varying degrees. Therefore, there is no more incremental demand for commercial pulp and waste paper. As the global production capacity of commodity pulp is still increasing (especially bleached broad-leaved pulp), suppliers from all countries have their eyes on China with incremental demand. In addition, the international pulp price in 2012 fell compared with 2011, and the major domestic paper enterprises and traders also increased the purchase of commodity pulp and waste paper

if the domestic paper production increment and domestic pulp production and waste paper recycling are estimated, the volume of imported commodity pulp and waste paper will increase significantly in 2012, which will squeeze the domestic raw pulp production and domestic waste paper recycling

with the implementation of the new water pollutant discharge standard for pulp and paper industry, the management of COD (chemical oxygen demand), BOD (biochemical oxygen demand), total ammonia nitrogen discharge and concentration indicators will be more strict, especially the stricter restrictions on wastewater discharge in the standard, resulting in an increase in the investment and operating costs of production enterprises in wastewater treatment

at present, the Ministry of environmental protection is formulating a total pollutant emission control plan during the 12th Five Year Plan period, which will implement more strict and detailed management (including central control management, full caliber statistics, total pollutant trading management measures, etc.) on the emission of pollution detection instruments in the paper industry in many fields such as medical treatment, environmental protection, food safety, etc. if this plan is implemented, it will have an impact on the subsequent development of the paper industry

the paper industry should, in accordance with the strategic objectives and tasks put forward in the 12th Five Year Plan of the national paper industry, optimize the structure, improve the transformation, eliminate backward production capacity, enhance the ability of new product development, and practice internal skills in technology, management, cost control, etc., so as to realize the transformation of the paper industry from quantity oriented to quality and benefit oriented as soon as possible, comprehensively improve the overall level and competitiveness of the paper industry, and truly turn from big to strong. (Zhao Wei, Secretary General of China Paper Association)

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